Pet Food – 9 Emerging Trends
Chicago, Illinois – According to a July 18 Newswise press release on pet food, pet owners have begun feeding their dogs or cats better pet food than ever before. A recent study shows us that four out of five pet-owners consider their pets as a member of the family and are feeding them much better, regardless of cost. The study was published in the July issue of Food Technology Magazine by the Institute of Food Technologists.
Emerging trends in pet food
The article, written by contributing Editor A. Elizabeth Sloan, listed the 9 emerging trends in pet food that are developing throughout the United States.
1. Premium pet food accounted for approximately 40% of the 26 million dollar U.S pet food market in 2013. (Packaged Facts, 2014)
2. In 2012, the sales of natural pet food totaled $4.1 billion. (Packaged Facts, 2014).
3. 79% of pet owners felt that the quality of pet food should be equivalent in quality to their own. (Mintel, 2013)
4. Top drivers of pet food sales included look-alike human reciptes, appetizers, breakfast, gravies and addedd flavors that would make it more like their owner’s foods on the table. (IRI, 2014).
5. Half of the pet food market of today has added pet supplements: vitamins, antioxidants, protein, and DHA. They have less or no fillers, artifical ingredients or by-products. (Packaged Facts, 2014).
6. In 2013, more homes had dogs and pets than children. 39% of homes had dogs, while 32% had children. (Packaged Facts, 2014).
7. The Paleo Diet is based on the “ancestral” or “cave man” diets of humans, canines and felines. It focuses entirely on a high quality of proteins and grains.
8. Functional and therapeutic pet food consists of 53 % of dogs and 58 % of cats who are overweights. (APOP, 2013).
9. U.S.A. pet food that is made in the U.S. is very important to 51% of dog owners and 44% of cat owners for fear of contamination and product safety. (Packaged Facts, 2014).